La Vanguardia is the most consulted or read newspaper –either in its print or digital version– by the citizens of Barcelona in 2018, ahead of El Periódico, Diari ARA, El País and the free 20 Minutos.
This is revealed by the 2018 Municipal Services Survey published recently by the city council of the Catalan capital. For years, this survey has asked Barcelona residents about the newspapers (print and digital) they consult: both which is the newspaper they consult most, their first option, and all those they read at some point.
The ranking of newspapers cited as the most frequent choice is headed by La Vanguardia (cited by 34.2% of Barcelona residents). The second place in the ranking is for El Periódico (16.4%) and the third for ARA (9.8%).
The following two graphs show the complete 2018 ranking as well as the annual evolution from 1994 to this year of all the media mentioned in the survey.
When citizens of Barcelona are asked about the newspapers they habitually read or consult, being able to cite several media outlets, the results indicate that La Vanguardia is also the first in the ranking (50.4% of the population), ahead of El Periódico (28.4%), Diari ARA (15.7%), El País (15.5%) and 20 Minutos (10.1%).
Again, the following two graphs offer the complete ranking and the evolution over recent years (in this case, from 2008 to 2018):
The municipal survey also offers the press consultation ranking for the ten districts of the city of Barcelona: