Overgie integrates Berrly to unify fan community management

Articulating a fan community is not easy; managing it isn't either, especially if you want to monetize and build loyalty. Against this backdrop, with social media as a background, the Overgie platform has integrated Berrly, also from Barcelona, specialized in the digitalization of clubs, associations, foundations, and NGOs.

With this integration, both centralize tools in a single platform to monetize, build loyalty, analyze, and explore new business avenues in communities and fan engagement environments. How? With rewards for interactions, earning points for participating, raffles, or auctions, as a comprehensive solution to develop engagement and recurring business around a community of followers.

Now, it adds Berrly's customer relationship management (CRM) technology, specialized in clubs, with databases, direct communications, fee collection, event organization, and ticket sales, among other tools. Thus, with the acquisition of Berrly, they offer clubs, content creators, artists, and brands a platform to boost their community.

At the same time, the platform allows maintaining control over data, in a context where most companies depend on external platforms, especially social media. And it is that, "for years, creators, clubs, artists, and brands have built enormous communities on platforms that do not allow them to access their own users' data, and any change in their algorithm or a new data policy alters their relationship with fans and breaks it from one day to the next," highlights Jordi Julià from Overgie.

Given this lack of control, the platform acts as a unified hub where the creator groups all the followers they have on their various social networks. Thus, it integrates all their existing platforms into one, and Overgie captures and unifies the interactions that were already happening outside.

The two tech companies stand as a European alternative to large global platforms

Thus, as highlighted by the company, the platform does not replace social media or create a parallel structure to which fans must migrate, but ratherworks in a complementary way, tracking interactions and converting anonymous fans into identified members, who are loyalized through gamification: "The community already exists on the creator's networks, and Overgie gives them the tools to know it, identify it, and monetize it, with ownership of all data."

The focus on content creator communities is expanded with Berrly, which "was born to help associations better know their members and build stronger relationships," as defended by Enric Sala i Marin, until now CEO of Berrly. With the acquisition, he has become CTO of Overgie, to lead technological integration and product development: "By integrating into Overgie, the purpose does not change, but rather amplifies, because now we have the ecosystem, scale, and team to take it further," from sports clubs and associations to digital communities.

European alternative to global giants

After the operation, the two Catalan technology companies stand asthe European alternative to compete with large global platforms,with a mostly American stamp. Overgie —from the also Catalan Rungie— thus seeks to be a reference platform in the management of fan communities, both in the field of entertainment and in clubs and entities in the social sphere and the third sector.

With the centralized platform that takes shape with the purchase, Overgy and Berrly will continue to operate with their respective commercial brands and teams, which are integrated into a common ecosystem that allows both platforms to gain functionalities, to establish themselves as benchmarks.