Lura Care accelerates European expansion to lead home dental care

Aging should not be synonymous with giving up on health. However, for thousands of people with mobility problems, going to the dentist remains a difficult barrier to overcome. An obstacle that not only affects the elderly, but also patients with advanced ALS, cerebral palsy, or even mental disorders that prevent them from leaving home. Faced with this reality, in 2015 the entrepreneurSergi Comas, along with the dentists Alessandro Marconi—expert in gerodontology— andArnau Ayza—a specialist in dental prosthetics—, decided to take a step forward to eliminate these physical barriers. This is how Lura Care (then under the name of Dental Residency) was born, based in Barcelona and with a home dental care model, especially aimed at residences and the elderly. Ten years later, the figures show the growth of the project:more than 120,000 people attended, collaboration with a thousand residences and a team of almost seventy professionalsdistributed among Spain, Italy, and the United Kingdom, but with the goal of becoming leaders throughout Europe. But behind these numbers are human stories. That of Sergi Comas, promoter of Lura Care, is one of them. A publicist by training and founder of a communication agency he had run since 2004, a decade later he sought to start a project with social impact. The definitive trigger was a conversation with a dentist friend who visited some patients in a residence located next to his clinic. "That conversation made me reflect on the fact that the dental sector was designed exclusively for in-person care at the clinic. It was then that I realized that thousands of people were left unattended simply because they couldn't travel," Comas recalls. Since then, Lura Care has helped patients who for years only ate pureed preparations to chew again or even stop living with silent pains."Oral health not only influences basic aspects such as eating, speaking or smiling, but also quality of life and self-esteem",affirms. Although the company attends to patients in their homes—from people with ALS connected to a ventilator to patients with agoraphobia whose mental health prevents them from leaving home—,its main focus is residences and day centers."In the same building there are hundreds of people with the same needs and the same physical barriers," says Comas, who also assures that the sector's response was "immediate," confirming that there was "a need that the State not only did not subsidize, but also could not assume." Currently, the Lura Care team works in more than a thousand residences and day centers, both public and private, andthe average age of its patients is around 87 years old. Many of them present with very deteriorated oral health, loss of teeth, in addition to other physical or cognitive diseases. "They are patients with very complex medical conditions. The easiest thing for a dentist is to stay in their clinic, but our professionals travel thousands of kilometers daily to care for people who, sometimes, neither recognize us nor cooperate," assures the company's CEO.

The company does not offer aesthetic treatments or orthodontics, but focuses mainly on preventive care: free annual check-ups, cleanings, and continuous monitoring. And when these patients require surgical interventions—which cannot be performed in the residence, but in a controlled medical environment—Lura Care refers them to associated clinics, also providing adapted transport and a caregiver to accompany them.

While they began collaborating with these residences, the team realized that many patients also had unmet needs in ophthalmology and audiology. This led them to expand their service portfolio through an alliance with Alain Afflelou, which provides these treatments under the coordination of Lura Care. In parallel, the model was replicated outside of Catalonia, collaborating with residences throughout the country, from Madrid to the Basque Country.

In 2022, with an already consolidated dental care model, the company began its international expansion: in Italy—with centers in Milan and Treviso—and, subsequently, in the United Kingdom—with headquarters in Hampton Hill, London, and plans to open in Manchester—. In the last year alone, in these two markets, they have attended tomore than 7,000 patients and have increased turnover by more than 300%,closing the 2025 fiscal year with three million euros in revenue. The goal, however, is to become the leading company in Europe for home dental care, especially in a context where "population aging is one of the great social challenges for developed countries," Comas emphasizes. With this roadmap, Lura Care has launchedan eight-million-euro funding round,with interest from national and international funds, which will allow them to land in Germany and France, with centers in Düsseldorf and in the Île-de-France region. "It is the largest round in economic terms, since in the previous ones we have raised a total of four million euros, but without a doubt the riskiest was the first," assures the CEO. Although there are already companies in different European countries that offer home dental services, Comas defends that their differential element is technology. With its own platform developed from Barcelona,dentists can consult daily routes, patient histories, record check-ups, and generate automatic reports directly from their mobile."In a few minutes, families receive images, detailed reports, and can accept treatment in real time," Comas summarizes. In addition, professionals work with portable equipment—from aspirators to water tanks—transported in cases used even in military missions. According to the company, this funding round is key to its trajectory, as they consider Germany a strategic market that will allow them to grow exponentially. This country has one million residential places—more than double that of Spain—and, unlike the Spanish market, dental treatments are completely subsidized. All in all, the company foresees accelerated growth in the coming years, with the goal of reaching a turnover of 25 million euros in 2029.By then, Lura Care also expects to operate from 25 centers distributed across five European countries—Spain, Italy, United Kingdom, France, and Germany—,serve more than 300,000 peopleand perform more than 70,000 annual treatments.