Juno House is preparing to export its model. Having just completed its first two years of life, the private club exclusively for women is looking for a place to establish itself in the capital of Madrid for 2025. "We see ourselves in Madrid," proclaims Liana Grieg, one of its founders, along with Eva Vila-Massanas and Natalie Batlle, a core group to which Carla Crespo has recently been added.
Knowing that location is very important for the type of clients they target, businesswomen and entrepreneurs who have to combine their career with family responsibilities, they are looking for spaces in areas that are close to everything. "What interests us most is helping to create companies, generate employment and money," defends Vila-Massana, highlighting the 30 companies and collaborations that have emerged in Barcelona, such as a Sita Murt collection that includes jewelry designed by a club member. For this reason, they are looking in the Madrid neighborhoods of Justicia and Salamanca, although they admit that the search is proving complicated.
According to the founders, they hope it will be a location with characteristics similar to their Barcelona headquarters, an entire building that allows them to concentrate the different activities they offer their members, from networking activities to yoga classes and childcare. It is the Farinera de Aribau, an old 19th-century factory hidden in the interior of the block between Aribau, Travessera de Gràcia, Tuset and Moià, past Diagonal. It has an area of more than 1,400 square meters, distributed in a five-story tower and an industrial warehouse, which had been a mechanical workshop.
When Juno House started, it was made up of about 300 members and the staff consisted of six employees. Two years later, the club has more than 500 members and a staff of 20 professionals, some of whom are hired as freelancers. New places are opened every month, for which an application must be submitted and evaluated by the team. In general, they receive about ten applications each month, a maximum of about 20.
There are different membership options, adapted to the needs of each client, from those who only want to attend events and networking activities (starting from 75 euros per month, with the option to contract different improvements) to those who focus on fitness activities (115 euros per month). Finally, there is the all-inclusive fee, with a price of 165 euros per month, which translates to about 2,000 euros annually. To this fee, the registration fee must be added.
Originally, the private club wanted to create scholarships to facilitate access for profiles that could not afford it economically. This option has not materialized, but, since last year, they have included a fee for those under 30, with a reduced price. They also want to encourage companies to pay the fee for those employees in their workforce they want to promote.
The capital is the first stop for Juno House, but not the last. The driving team wants to go further and imagines itself with a presence in the main European capitals, generalizing a club model that already exists in cities like New York. Therefore, for both its national and international expansion, the private club, which still does not cover costs, needs more financial muscle and is looking for new partners to provide liquidity.
To start the project two years ago, a two-million-euro round was closed, dedicated to the works to update the space and the purchase of furniture, as well as the hiring of staff. The family office of the Elías family ---reference shareholders of the Veritas chain and former partners of Caprabo--- led the round, completed with contributions from the first three founders.