Choosing the protagonist for the first collaboration of living
demaisit was very easy: Josep Font is the Catalan designer with the greatest international projection. He is the creative director of the Spanish brand Delpozo since 2012 when the Perfumes y Diseño group acquired the brand with the aim of preserving the legacy of Jesús del Pozo and relaunching the firm internationally. Josep Font already had a name in the fashion world, his collections paraded in Barcelona, Madrid, Tokyo or Paris, where he was invited to participate in the Haute Couture Week.
Model at Josep Font's show at Paris Fashion Week, 2010. (Credit Image: Herve Cortinat / ZUMAPRESS.com) Josep Font is an architect by training, and that is perceived in his garments. He creates very feminine architectural pieces, dominating volume and enhancing the woman's silhouette. With a very marked identity, the philosophy of
prêt-à-coutureof Delpozo moves between tradition and modernity, romanticism and timelessness, purity and sumptuousness, fantasy and sensibility. An ethereal and fragile aesthetic. Since its beginnings, it works with artisans very attached to the essence and creates embroideries and drapes that offer unusual and unique combinations. The delicate fabrics are transformed into the maximum expression of creativity and colors are another essential element; Font handles the palette as if he were a painter in front of a canvas. After ten seasons parading in New York, Delpozo debuted a few days ago at London Fashion Week and chose, of course, the majestic Royal Institute of British Architects. The change of city comes to boost the brand in the European market after the opening in the British capital of the second Delpozo store (the one in Madrid was the first). The show, widely applauded, was a mix of nature and art, a collection inspired by the French artist Inès Longevial that was accompanied by live music from the Spanish singer-songwriter Russian Red. Fascinating!