A private dinner at sunset, a meeting in a planetarium under the stars, a floral workshop, gastronomy among vineyards, a gourmet picnic… are some of the experiences that the Iteralix platform will offer starting Monday, November 1, aimed at those families who want to say their last goodbye to loved ones.
From All Saints' Day, Iteralix will make available to families and friends of deceased persons, who are looking for an alternative to traditional funerals, an offer of 58 disruptive proposals, which will reach 100 before the end of the year, in 32 Spanish cities, with a wide range of prices ranging from 50 euros to 280 euros per person.
The platform proposes four different categories for carrying out the events: Sea, for sea lovers; Green, designed for those who prefer to be surrounded by nature; Gourmet, with gastronomic experiences in unique settings; and Urban, which encompasses celebrations in significant city enclaves.
This startup was born in Barcelona last July on the initiative of Isaac Lorigados, CEO of the company and a psychologist by training; Valentina Bevilacqua, marketing specialist and head of this area in the company; and Santiago Pérez, Systems Engineer and technical director of the firm.
These three entrepreneurs have started the development of the project with a pre-seed investment of 100,000 euros from Think Bigger Capital, one of the most active investment funds in Spain, partner of the European accelerator and incubator Demium, which prioritizes talent, innovative and unique ideas in the market.
The company's managers defend their commitment as an alternative that will shake up a sector, the funeral industry, which is hermetic, rigid, and scarcely digitized, responding to the objective of transforming and revolutionizing the perception of death and funerals in Spanish society. How? With the organization of personalized, intimate, and unique ceremonies in emblematic settings.
The three founding partners want to shake up a sector, the funeral industry, which is hermetic, rigid, and scarcely digitizedTo offer their services, the founding partners of Iteralix havethe collaboration of more than 100 suppliers ---including companies and institutions--- spread across Spain. These are companies from various fields, from restoration, hospitality, museums, wineries, ceramics, photography, video or pyrotechnics, among others.
In the Barcelona area, Iteralix users can choose between celebrating an experience that involves all five senses at Freixenet wineries (Sant Sadurní d'Anoia), one of the startup's strategic suppliers; the Fabra Observatory; or a farewell at sea.
Also noteworthy in Madrid is the collaboration of the Easter space, for holding evening tributes to the deceased person. The experience offers a private dinner at sunset, with the presence of a professional violinist, the projection of a video of the honored person and a space dedicated to the words of the participants in honor of the deceased.
In Pamplona, it offers experiences under the stars in the planetarium, with the largest dome in Spain, with which Iteralix has an exclusive agreement; the Museum of Archaeology and Nature of Santa Cruz de Tenerife; or La Casa de la Guitarra in Seville, to name a few of the many alternatives.
For the first quarter of next year, in addition to increasing the number of experiences, Iteralix executives are working on a complete tribute ceremony in which family or friends can design and organize the most desired funeral.