The Paradigma Barcelona agency is launching a new board to boost its business growth. The firm's board of directors has appointed Ignasi Murillo as the new CEO and Jordi Tomás as the general manager of the Barcelona office. Both have been partners of the company since 2017 and 2011, respectively.
Founded in 2007, the marketing and advertising agency chaired by Germán Ramón-Cortés, also president of the Fundació Catalunya-La Pedrera and the Fundació Alicia, has a staff of more than 30 professionals and in 2017 grew with the launch of the Paradigma Health business line, specialized in health and well-being. Paradigma billed two million euros in 2019, a figure it expects to maintain this year and increase by 10% in 2021.
Germán Ramón-Cortés has a long career in the advertising sector, where he was linked to the BBDO group for almost 30 years, working in the Dallas, New York and Barcelona offices. He was president of the TiempoBBDO agency and CEO of the entire advertising group in Spain until 2008.