Fueguia 1833. Perfume laboratory

Fueguia 1833 was founded by Julian Bedel, an Argentine perfumer who sought inspiration in his ancestors, naturalists, and writers. That environment of academics and artists allowed him the "freedom to create something unexpected

27 october of 2025 at 18:48h

Marilyn Monroe slept with only 5 drops of perfume on her skin. It is probable that we have all at some point come across someone who has left us with the memory of their scent. This is what we all aspire to, that unmistakable smell in our wake: a subtle and seductive cloud of perfume, which is what is known as sillage.

Fueguia 1833 was founded by Julian Bedel, an Argentine perfumer who sought inspiration in his ancestors, naturalists and writers. That environment of academics and artists allowed him the "freedom to create something unexpected." He compensated for the lack of formal education in chemistry through experimentation and a certain initial ingenuity that allowed him to play with ingredients that other perfumers had not dared to use, one of the keys to his company's success. Bedel has created his own perfumes (already more than eighty), which are a reflection of the diversity of South America's exotic flora. Perfumes that capture some of the authentic essences of Argentina itself, and always paying attention to detail and style. Fueguia 1833 fragrances exude a subtle and natural refinement.

Amidst difficulties in global retail and local stores closing, Fueguia opts for exclusive physical spaces where the dialogue between perfumer and client generates an exchange of ideas and allows for the creation of a unique fragrance. Visiting this perfume house is a distinct experience; the sophisticated aesthetic is perfect and the aromas completely captivating.

Fueguia is today one of the most international Argentine brands with boutiques in Milan, New York, Stockholm, Zurich, and Tokyo. All metropolises with which they maintain a cultural affinity.

A piece of advice, if you have to choose a perfume, follow Christian Dior's instruction to his perfumer: "Make me a perfume that smells of love."