Frit Ravich has good news. For the leading family company in snacking, 2023 has not only been the year of its 60th anniversary, but also the year in which it broke its sales record. The Maçanet de la Selva company has increased them by 15% compared to the previous year, reaching 302 million euros.
This increase has gone in parallel with the company's workforce and its investment. The company specialized in the production of snacks and a leader in the distribution of other manufacturers invested 5.4 million euros in the past year to increase its technological capacity and to create new products. Among the projects promoted by the company are the investment to expand its popcorn line, which will be ready by mid-2024, and also improvements in its ranges of nuts and potato chips.
As for its products, the family company closed the year with more than 1,000 references in its own catalog. The company distributes brands such as Caseras, Chips Premium, Top Corn and Cocteleo, which experienced significant growth during 2023.
The company has promoted a new business unit linked to analyzing market data, the Frit Data Solutions platformThe company's central plant and its 38 commercial delegations also increased the number of workers last year. More than a hundred people joined the company, which now has a team of 1,100 professionals. With the forecast of maintaining the growing trend registered in 2023, Frit Ravich plans to incorporate more than 80 new profiles during 2024. All within a model that promotes its own talent, through an internal vacancies platform launched last year.
In this vein, the Catalan brand has implemented new project-based work methodologies with cross-functional teams with the aspiration of developing initiatives that globally impact the company. Additionally, it has promoted a new business unit linked to analyzing market data. Named Frit Data Solutions, it consists of a data analysis platform to share the company's market knowledge with other sector agents, with the shared objective of promoting the revitalization of the snack sector.
The company, founded in 1963 by Josep Maria Viader, also maintained its commitment to sustainability last year. It was a pioneer in 2007 in installing the largest photovoltaic park in the food sector in Girona and, since then, has invested more than three million euros in increasing and improving this solar panel park.
Specifically, last year it expanded it by 2,000 square meters, which achieved total coverage of its facilities in Maçanet de la Selva. It totals 32,000 square meters of panels, on a path towards sustainability that also includes the use of LPG vehicles and ECO environmental labels. These are objectives pursued by the company under the helm of Judith Viader, who has led the company founded by her father since 1997, in work that recently earned her the Personalitat 2023 distinction from the Nit de l'Empresa de Cecot.