Freshly Cosmetics has started to manufacture its references internally, starting with the body oil Golden Radiance, its best-selling product, with more than one million units. "It's a big strategic step for Freshly Cosmetics," says its co-founder and CEO, Miquel Antolín. Born in 2016, the natural cosmetics company has always developed its own formulations, but, until now, it outsourced all manufacturing to external laboratories, always located in Spain, most of them in Barcelona. Now, the company has enabled a 700-square-meter plant in its logistics center in Gandesa.
"It's a project that, in addition to increasing our competitiveness, will allow us to protect the R&D of our innovative formulations, improve our sustainability by producing locally, and develop the industrial fabric in Terra Alta," explains Antolín, "it's an enormous milestone, which we couldn't even imagine when we started."
The new Freshly Factory will allow the company to internalize the manufacturing, packaging, and labeling process of its products. The plant has three production lines, with a maximum production capacity of more than ten million containers per year, reaching production yields of up to 45 units per minute. A small quality laboratory has also been set up to supervise all operations.
In addition to starting the production of body oil in Gandesa, the company has also started packaging the Vitamin C Concentrate serum and the Bloom Orchid facial cream. The goal is to package about 20 references out of the 80 it has by the second quarter of this year.
The investment to launch the plant is part of the five million euros that the company allocated to the construction of the Gandesa logistics center, with 14,000 square meters and inaugurated in November 2022. For now, the factory team consists of 15 professionals. In the medium term, Freshly Cosmetics plans to internalize the production and packaging of a large part of its products.
Freshly Cosmetics products can be found on its website, its original sales channel which is present in 36 countries in Europe, America, and Asia. From 2019, the company began its physical expansion, with the opening of the first store in Barcelona. Currently, it has 11 throughout Spain. The last one was inaugurated last week in Tarragona.