Freshly Cosmetics has decided to enter Portugal and continue advancing its expansion, after consolidating its position in Spain, France, Italy, and Belgium. Since its founding in 2016, the natural cosmetics company has shipped to the Portuguese country and has now opted to take a step further in its internationalization after identifying a growing demand for its products in this market.
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The company will develop a 100% digital strategy in Portugal, which it will execute with its own team from its headquarters, located in Reus. Freshly Cosmetics Portugal will enable a website exclusively for this market, in addition to independent communication channels. It will feature the entire current catalog offered by the company, with more than 70 references between the natural cosmetics brand Freshly Cosmetics and the natural and vegan makeup line Identy Beauty.
In just three years, Freshly Cosmetics has more than one million monthly visitors to its website from all its markets, as well as one million followers on its social media profiles. Currently, 10% of its sales come from international markets, led by Italy, with 6%, and France, with 2.5%.
Created by chemical engineers Mireia Trepat, Miquel Antolín, and Joan Miralles, the company registered a turnover of 12 million euros in 2019 and more than 450,000 customers, and has a team of about 200 employees. That same year, it began its expansion with physical stores in Barcelona and Madrid. Recently, the company launched the first line of natural cosmetics for pets, Freshly Pets.