Spreading fashion as culture. This is the ambitious purpose with which the Moritz Feed Dog was born in 2015 in Barcelona at the hands of Inedit Producciones. In its fourth edition, the first fashion documentary festival in our country is consolidating itself and not only attracts fashionistas, but also a lay public, in love with cinema or, even, committed to social activism. The round tables, debates and talks organized around each documentary screened from March 22 to 25 at the Aribau Club cinemas in Barcelona confirm the vision of Charo Mora, director of the festival: "Today you cannot talk about fashion without a critical eye."
Among this year's titles, the cover story stands out, dedicated to Vivienne Westwood. Westwood: Punk, Icon, Activist (2017), by director Lorna Tucker, talks about the British artist and designer who has never left aside her punk and activist DNA. Social denunciation comes from Machines (2016), director Rahul Jain's debut film with which, with hardly any dialogue, he shows the cruel reality of the textile industry from a factory in India. For its part, Qu'est-ce que la haute couture? (2016), by Loïc Prigent, deals with the creative and manufacturing process of haute couture so that we understand why a dress can reach 60,000 euros. In profiles, there are from House of Z (2017), by Sandy Chronopoulos, which reflects on the rise and fall of one of fashion's darlings, to the story of the first star makeup artist, Kevyn Aucoin in Kevyn Aucoin: Beauty and the Beast in Me (Lori Kaye, 2017).
But one of the highlights of this fourth edition will undoubtedly be We Margiela, by Menna Laura Meijer. The work avoids the inconvenience (or incentive) that the protagonist still does not show himself before the cameras, giving voice to the co-founder of the firm, Jenny Meirens, and part of the team that created the appeal of the non-label.