"El Row will also have a big festival in Barcelona"

In 2023, 30 years will have passed since what was the first Monegros, which emerged as a barbecue among friends and has become one of the most recognized international electronic music festivals. It was the work of Juan Arnau Durán, father of the interviewee, a music lover who was inspired by Las Vegas, which he had visited as a young man, and by his ancestors' Florida club, and partnered with Javier de las Muelas… among many other initiatives. The sum of it all has resulted in El Row, a conglomerate that from Barcelona moves 1.5 million music lovers around the world, employs 130 people, and expects to bill 33 million euros this year.--- What assessment would you make of the trajectory of this family business?It has rained a lot since then and much more since José Satorres opened Café Josepet in Fraga in 1870, and then came the Florida club and cinema, which has turned 80 and is our most romantic part, and many other family projects, but always in the field of entertainment and, above all, music. Until today. Now El Row is a global brand; it is the strength and economic engine of the family and its 130 permanent employees. This year, El Row will organize events in 25 countries around the world, withshowslarger than 7,000 people; this year we are going to move 1.5 million people. Monegros is an addition, very important, but not the central piece.--- But, is there Monegros for years? We stopped doing it in 2014 and resumed it in 2019, when El Row's new machine was greased. We were clear that Monegros had to return, but not in the traditional way, but with an international event where people from all over the world see that we are doing something different and we are very clear that the focus and the expense would be directly linked to the creativity of the festival (stages...). In fact, the celebration of Monegros is not confirmed for next year; we will assess whether it should be annual or biennial, triennial... It doesn't disappear, it will still be there, but the company has to assess whether we can continue doing incredible things in the desert, because I don't want to do a simple tent festival to make more money. The goal of the Monegros festival is to do something unique in Europe.--- Doing unique things…From the beginning of the internationalization with El Row, we realized that we could not copy the old entertainment model that my father founded as the person responsible for introducing electronic music in Spain, more than 30 years ago, together with Advanced Music, the people from Sónar Festival. My father went around theravesillegal from Europe looking fordisc jockeysso they would come to Spain for the first time and that's how electronic culture began in Spain. It was a phase to teach culture, to show who theDjswhat they were coming for, what they were doing... that has evolved over time. With the arrival of the Internet, even more so. That model now makes no sense. When my sister Cruz and I created El Row, about 10 years ago, we rethought what the public wants to have a good time (how to play, how to flirt, what music clubs they visit...), the same as in previous decades, but taking new formats, and we opted to innovate, to do special things, festivals, shows... ---Getting out of what's easy.My grandfather already told me: "Juan... innovate, transgress, and surprise"; the moment you fail in these things, the night and young people do not forgive; if you always do the same, there comes a time when young people disconnect from your offer. This has been the formula with which we have survived 140 years, since 1870, taking on new challenges. Currently, in everything El Row does, the DJ is an important part, but not the essential one.

"When we get the audience to be an active part of the show, that is the key to El Row's success"

--- But always with electronic music?Yes, electronic music. But it's true that we have incorporated new styles into our festivals that are increasingly versatile. At El Row we are doing techno, tech house, disco, 90s disco music (which is very fashionable and works well on small stages), house from Roger Sanchez's era... We cover a lot of music variants and we are realizing that there is more and more diversity. But not just now, but for a long time. For example, in Monegros we have been incorporating for 15 yearship hop, because urban music also works, thedrum and bass...--- And for the enjoyment of present and future generations, what will be required, trends like the metaverse?What the public is looking for, after the pandemic and what awaits us this year, is to disconnect, have a good time, enjoy, and take away an experience that stays with them for many years. The phase of culture, of teaching them what music and electronics were, has passed, because they already find that on the Internet or on platforms, but if nowadays you pay ---and a lot--- to go out partying, what you want is to have a good time and enjoy. What we have achieved is that the public becomes part of the show. A great balance between decoration, music, actors (costumes, stilt walkers...) and the audience. When we get the audience to be an active part of the show, that is the key to El Row's success.--- How do you see the music scene in Barcelona?I see it as boring. When I talk about Barcelona's nightlife, I'm not talking about specific festivals, but about what I do on a Thursday night, a Friday night. Clubs have stopped exciting the public and young people only go occasionally for something special, be it an artist or an event, not to hang out. When I talk about boring Barcelona, I mean that in general the city has a lot to learn from London, Berlin… we have a long way to go. Unfortunately, the policies here have not been correct and do not help. The sector is very affected, the culture of nightlife, clubs and so on, is very affected.

"In entertainment, in music, Barcelona still has a lot to learn from cities like London, Berlin…"

--- Why is it like this?The young audience aged 18 to 38 seeks new experiences. Before, as a festival, you competed with the nearest nightclubs, but now your competitors are Tomorrowland, in Boom (Belgium); Boiler Room, in England; Awakenings, in Amsterdam. Young people compare you with 15 or 20 international music festivals, and it's not that complicated for them to go anywhere in the world to see their idols. That has made the perspective of the local promoter change a lot. Barcelona is fine, but you can't find a#superwow!!In Barcelona there is a lack of renovation, new things, creative people in the sector. Promoters have to get their act together.--- Paints a 'boring' picture, he says?Yes. It is true that there are things that work very well and are among the best in the world, like a Primavera Sound in indie music, where they spend a fortune to be the best in the world, with the focus on the bands. They have their market niche with 70% international offerings, English audience... it's an incredible business model. But they are unique in their kind. Or you have a Sónar with electronic music, advanced music, also with its own niche, with its intellectual vibe, with its cultural theme. Sónar sells and is culture. For example, as a promoter, when I see theirline-up, 70% of the artists I don't even know. They are very clear about their market niche and who they are targeting.--- So, what's the problem?--- Which are some cases, but in general, there is a lack of creativity. El Row seeks creativity in all its shows. For example, Monegros is not just a party, it sells an experience (desert, adventure, heat, sun, and earth... if you don't like it, go to an urban festival), but from the point of view of creativity, I try to balance all that with aline-uppowerful. With this offer, among young people you will find those who go to Primavera to listen to a band, those who go to Sónar to discover something new, and they come to Monegros to have a good time.-- Does El Row consider doing something specific for Barcelona?It's on the table, but what I have very clear is that, if we do it, it has to be something very special. It's not easy, because the issue of licenses and so on is complex in Barcelona, that's why we've started with other cities in Europe. If we do it, it will be something special.

"Managing licenses for large shows is complex in Barcelona, that's why we've started with other cities"

-- When for?-- We don't have a date. In any case, it won't be in summer, because there's already too much on offer in the city. Besides, we also have many events in summer; Monegros; in April Elrow Town in Madrid, for 40,000 people... Barcelona should have a festival in autumn.--- Could it be a replica of Elrow Town Madrid?Yes, but not outdoors. In winter it should be done in an enclosed venue; the organization would be more complex.

"Barcelona is good, but you can't find a #superwow!!"

--- How does a family business like yours present itself to music promoters who are your competition?It is true that it is not common for an entire family to be behind a promoter. To date, we have not found any promoter who has been in the entertainment sector for 140 years. What advantages does that have? Our company and family management transmit security to them, because they know that we are not here to run away, they know what we do, that we are very serious people to do joint projects, to do thedelivery show… that helps us a lot. --- Do you think they play in the same league?--- That my father started with electronic music has opened all doors for us because almost all theDJsthey started with my father and the new generations have been getting hooked with me. So, at a musical level and at a business level, we are in a very good position to take our business seriously. Furthermore, when there are corporate companies that want to do things with us, this more romantic part, of the history, also attracts a lot of attention. Of being able to say: "We are going to collaborate with the Arnau family, who are a family business."--- Last year your turnover reached 20 million euros, how do you expect to close this year?The years 20/21 cannot be accounted for because it was an exceptional situation, but in 2019 we invoiced 23 million, and this year we expect to reach 33 million.--- Has going hand-in-hand with a partner like the Providence fund helped you?As in our sector there are many people who are not serious, although this is fortunately changing, sometimes from the outside it was interpreted that the only thing we were there for was to party, make money... now we are more respected, they see a promoter who works seriously, who is more international. We work with all types ofpartners(at the level of brands, technology companies, contemporary artists…). It has taken us to another level and obviously people want to work more with us. In ourworld, the more serious you are, in general, the better.--- Besides being the trigger for internationalization, what other values has having Providence in the shareholding brought?--- As I was saying, the most important thing is that we have shown that we are serious people. A seriousness that, so to speak, has now also permeated daily management, in how things are done internally. The Arnau family has never cared about money; my father has gone bankrupt three times throughout his career. When we made decisions about projects, we never carried out a budget exercise, pros and cons, necessary investment, subsequent profitability… When an idea excited us, we launched ourselves into organizing it, without a prior or subsequent study. With Providence, we have gone from zero to one hundred control. The company has exhaustive control of its numbers, its accounting, we ensure profitability. The company runs like clockwork.

"Providence is our supporting and the company runs like clockwork"

--- That helps, I understand.When you understand the company with numbers, it helps you creatively a lot to know your limits and to know where you can and should go. Understanding the financial part helps you manage the rest of the business areas more effectively. Each project is analyzed from all points of view: investment, competitors, options, profitability, prices, what is needed, financing... All through brainstorming meetings. In our journey, Providence is asupportingessential.--- How does a family business fit someone into day-to-day management? We have a board of directors, two by two, that works very well. Myself as CEO of El Row and our president Vicenç Martí; and two members of Providence. The advantage: the representatives of Providence who are in our boardthey are professionals in the sector. Roderik Schlösser, former Deutsche Bank analyst, is the CEO of Superstruct Entertainment, a firm backed byprivate equityAmerican Providence. He is a Dutch electronic music fan, who already knew us for some time. And James Barton is the president of Superstruct, who founded this investment arm when he left the presidency of Dance Music at Live Nation dedicated to electronic music, and is co-founder of Olympic Recordings. They are not pure investment partners, they understand music, electronic music, and they don't just see the profits of a festival, but they know that behind it there is a risk, that if it rains at a festival you earn 500,000 euros less, that if someone dies you will be in the news... Ours is not a simple sector. --- Managing that complexity (security, sustainability, new technologies), how do you do it?In sustainability, we have been working since 2018. With our former partner Absolut, we conducted an internal audit to see what we were doing wrong in the company, and from that came a five-year sustainability plan that we were going to implement in 2020, but the pandemic prevented it. We started it this year and communicated it through the website. There were things we already did well, such as constantly recycling the 6,000 stilt walker and actor costumes; reusing festival decorations to give them at least four years of life; the confetti is biodegradable within six months. But we have taken a step forward. We collaborate with the NGO TreeNation and have a forest in Thailand where we will plant 35,000 trees, out of a total of 150,000 that belong to this project to generate CO2. And we do it with the entire El Row community: every person who comes to our events for freeshowspay between 5 and 10 euros to contribute to this cause.--- They seek, then, a social impact.We have taken it very seriously because we are leaders in the industry and we realize that young people pay a lot of attention to what leaders do, and it is important that from the electronic music sector they also have role models who do things well. But not only in sustainability. We are committed to the inclusion of all groups, such as the Lgtbi+, we extend purple points to all shows and festivals, among many other activities. And we promote culture, in general.--- What other arts?With our creative department, we have always worked on various themes, but we will complicate everything a bit more. From now on, we will launch a theme each year to showcase the work of an international contemporary artist. The first experience, three years ago, was with the painter and sculptor Okuda San Miguel. This year we will repeat with Ron English, known asthe godfather of Street art, who started doing graffiti in the 80s in New York, along with Banksy,and we are going to create a sample with the works from your exhibitionDelusionville, which will come to life at the Amnesia Closing Festival 2022 and from there we will take it to 20 cities around the world.

"We will launch a theme each year to showcase the work of an international contemporary artist; the next will be Ron English"

--- It is under debate what happens with the price of tickets… Right now we are at a very critical moment in the music industry because promoters, who had a profit margin of between 10%-15%, see their budgets skyrocket. For example, in Monegros, our budget shot up by 800,000 euros from January to July, an 18% increase in the total budget. This means that, once you have already sold the tickets, you can no longer apply the increase in costs to the client and you have to absorb it. In other words, less money is made. This year our margins have been reduced due to the generalized increase in prices (transport, gasoline, maintenance). This means that, obviously, this year and next, the promoter who can will try to apply that 10%-15% increase to the client, but it happens, as in all sectors, that the client has a limit and there comes a time when they stop buying at certain prices.--- So, should we eat the margin?What we promoters do is more related to marketing to cover initial budgets and at least not lose money. Afterwards, with surprises, each company applies a different strategy. In our case, we do what we could call progressive campaigns for the same festival, with sections and number of tickets, to first seduce fans from the beginning, those who buy a year in advance if necessary; and from there you launch ticket sales campaigns for those who don't decide until they know the line-up, the doubtful ones… even those who arrive two hours before the event and have tickets available, but they already cost 150 euros, for example. --- It is a widespread practice, will it be implemented forever?Now we are in a moment of oversaturation of festivals in Spain, with everyone doing the same thing, with 15% increases in costs and… we have to prepare… because next year the public will not spend as much. The year 2022 has been very favorable because people, after the covid shutdown, had money saved and there was no inflation. Next year they will have a hangover from all the festivals that have been held this year and on which they have spent a lot of money. 2023 will be a complicated year for the sector. Young people will think very carefully about what to spend their money on and will compare between festivals. And whoever goes over price will lose out, unless it is a very exclusive event. People will choose.

"The year 2023 will be complicated for the sector; people have spent a lot of money this year on multiple festivals"

--- Is the artist's cache price also changing?Yes, it is changing. Right now there are too many festivals and promoters in the world and many have done

El presidente de Estados Unidos, Joe Biden, ha anunciado este jueves un nuevo paquete de ayuda militar a Ucrania por valor de 800 millones de dólares, que incluirá por primera vez el envío de artillería pesada, en un momento clave de la guerra en el este de Europa.

El anuncio se produce después de que Rusia haya advertido de que considerará objetivos militares los convoyes de la OTAN que transporten armas a Ucrania. El portavoz del Pentágono, John Kirby, ha asegurado que Estados Unidos "no se dejará intimidar" por las amenazas rusas.

El nuevo paquete de ayuda militar incluye 18 obuses de 155 milímetros, 40.000 proyectiles de artillería, 200 vehículos blindados de transporte de personal, 11 helicópteros Mi-17, 300 drones Switchblade, 500 misiles Javelin, equipos de visión nocturna y equipos de protección química, biológica, radiológica y nuclear.

Biden ha asegurado que el envío de artillería pesada es "absolutamente necesario" para que Ucrania pueda defenderse de la "brutal" invasión rusa. "Estamos enviando las armas y el equipo que Ucrania necesita para luchar en esta batalla", ha dicho el presidente estadounidense.

El presidente ucraniano, Volodímir Zelenski, ha agradecido a Biden la ayuda militar y ha asegurado que "cada dólar cuenta" para la defensa de su país. "Estamos agradecidos por el apoyo de Estados Unidos y de nuestros aliados", ha dicho Zelenski.

El nuevo paquete de ayuda militar eleva a más de 3.200 millones de dólares la asistencia de seguridad que Estados Unidos ha proporcionado a Ucrania desde el inicio de la invasión rusa el pasado 24 de febrero.

La guerra en Ucrania ha provocado la huida de más de 4,7 millones de personas, según la ONU, y ha causado miles de muertos y heridos. La Unión Europea y Estados Unidos han impuesto duras sanciones económicas a Rusia para intentar frenar la invasión.

El conflicto se ha recrudecido en las últimas semanas en el este de Ucrania, donde Rusia ha concentrado sus fuerzas para intentar tomar el control de la región del Donbás. El Pentágono ha advertido de que la guerra podría prolongarse "durante mucho tiempo".

Biden ha asegurado que Estados Unidos seguirá apoyando a Ucrania "todo el tiempo que sea necesario" y ha advertido de que Rusia "pagará un alto precio" por su agresión. "No nos quedaremos de brazos cruzados mientras Rusia continúa su brutal ataque a Ucrania", ha dicho el presidente estadounidense.

El anuncio de Biden se produce en un momento en que la OTAN ha reforzado su presencia militar en el este de Europa para intentar disuadir a Rusia de nuevas agresiones. La Alianza Atlántica ha desplegado miles de tropas adicionales en países como Polonia, Rumanía y Bulgaria.

El secretario general de la OTAN, Jens Stoltenberg, ha asegurado que la Alianza está "unida y decidida" a defender a sus aliados y ha advertido de que Rusia "no debe subestimar" la capacidad de respuesta de la OTAN. "Estamos listos para defender cada centímetro del territorio de la OTAN", ha dicho Stoltenberg.

La guerra en Ucrania ha provocado una crisis humanitaria sin precedentes en Europa y ha generado una gran preocupación en la comunidad internacional. La ONU ha pedido un alto el fuego inmediato y ha instado a Rusia a retirar sus tropas de Ucrania.

El presidente de Rusia, Vladímir Putin, ha asegurado que la "operación militar especial" en Ucrania tiene como objetivo "desmilitarizar y desnazificar" el país y ha advertido de que cualquier intento de injerencia externa tendrá "consecuencias sin precedentes".

La comunidad internacional ha condenado la invasión rusa de Ucrania y ha exigido a Rusia que respete la soberanía y la integridad territorial de Ucrania. La Corte Internacional de Justicia ha ordenado a Rusia que detenga inmediatamente sus operaciones militares en Ucrania.

El conflicto en Ucrania ha provocado un aumento de los precios de la energía y de los alimentos en todo el mundo y ha generado una gran incertidumbre económica. El Fondo Monetario Internacional ha advertido de que la guerra podría tener "graves consecuencias" para la economía mundial.

Biden ha asegurado que Estados Unidos y sus aliados están trabajando para "aislar" a Rusia de la economía mundial y ha advertido de que las sanciones económicas "seguirán aumentando" si Rusia no detiene su agresión. "Estamos decididos a hacer que Putin pague el precio", ha dicho el presidente estadounidense.

La guerra en Ucrania ha provocado un aumento de la tensión entre Rusia y Occidente y ha generado una gran preocupación por la seguridad en Europa. La OTAN ha reforzado su presencia militar en el este de Europa y ha advertido de que cualquier ataque a un país miembro de la Alianza será considerado un ataque a todos.

El presidente de Estados Unidos, Joe Biden, ha anunciado este jueves un nuevo paquete de ayuda militar a Ucrania por valor de 800 millones de dólares, que incluirá por primera vez el envío de artillería pesada, en un momento clave de la guerra en el este de Europa.

El anuncio se produce después de que Rusia haya advertido de que considerará objetivos militares los convoyes de la OTAN que transporten armas a Ucrania. El portavoz del Pentágono, John Kirby, ha asegurado que Estados Unidos "no se dejará intimidar" por las amenazas rusas.

El nuevo paquete de ayuda militar incluye 18 obuses de 155 milímetros, 40.000 proyectiles de artillería, 200 vehículos blindados de transporte de personal, 11 helicópteros Mi-17, 300 drones Switchblade, 500 misiles Javelin, equipos de visión nocturna y equipos de protección química, biológica, radiológica y nuclear.

Biden ha asegurado que el envío de artillería pesada es "absolutamente necesario" para que Ucrania pueda defenderse de la "brutal" invasión rusa. "Estamos enviando las armas y el equipo que Ucrania necesita para luchar en esta batalla", ha dicho el presidente estadounidense.

El presidente ucraniano, Volodímir Zelenski, ha agradecido a Biden la ayuda militar y ha asegurado que "cada dólar cuenta" para la defensa de su país. "Estamos agradecidos por el apoyo de Estados Unidos y de nuestros aliados", ha dicho Zelenski.

El nuevo paquete de ayuda militar eleva a más de 3.200 millones de dólares la asistencia de seguridad que Estados Unidos ha proporcionado a Ucrania desde el inicio de la invasión rusa el pasado 24 de febrero.

La guerra en Ucrania ha provocado la huida de más de 4,7 millones de personas, según la ONU, y ha causado miles de muertos y heridos. La Unión Europea y Estados Unidos han impuesto duras sanciones económicas a Rusia para intentar frenar la invasión.

El conflicto se ha recrudecido en las últimas semanas en el este de Ucrania, donde Rusia ha concentrado sus fuerzas para intentar tomar el control de la región del Donbás. El Pentágono ha advertido de que la guerra podría prolongarse "durante mucho tiempo".

Biden ha asegurado que Estados Unidos seguirá apoyando a Ucrania "todo el tiempo que sea necesario" y ha advertido de que Rusia "pagará un alto precio" por su agresión. "No nos quedaremos de brazos cruzados mientras Rusia continúa su brutal ataque a Ucrania", ha dicho el presidente estadounidense.

El anuncio de Biden se produce en un momento en que la OTAN ha reforzado su presencia militar en el este de Europa para intentar disuadir a Rusia de nuevas agresiones. La Alianza Atlántica ha desplegado miles de tropas adicionales en países como Polonia, Rumanía y Bulgaria.

El secretario general de la OTAN, Jens Stoltenberg, ha asegurado que la Alianza está "unida y decidida" a defender a sus aliados y ha advertido de que Rusia "no debe subestimar" la capacidad de respuesta de la OTAN. "Estamos listos para defender cada centímetro del territorio de la OTAN", ha dicho Stoltenberg.

La guerra en Ucrania ha provocado una crisis humanitaria sin precedentes en Europa y ha generado una gran preocupación en la comunidad internacional. La ONU ha pedido un alto el fuego inmediato y ha instado a Rusia a retirar sus tropas de Ucrania.

El presidente de Rusia, Vladímir Putin, ha asegurado que la "operación militar especial" en Ucrania tiene como objetivo "desmilitarizar y desnazificar" el país y ha advertido de que cualquier intento de injerencia externa tendrá "consecuencias sin precedentes".

La comunidad internacional ha condenado la invasión rusa de Ucrania y ha exigido a Rusia que respete la soberanía y la integridad territorial de Ucrania. La Corte Internacional de Justicia ha ordenado a Rusia que detenga inmediatamente sus operaciones militares en Ucrania.

El conflicto en Ucrania ha provocado un aumento de los precios de la energía y de los alimentos en todo el mundo y ha generado una gran incertidumbre económica. El Fondo Monetario Internacional ha advertido de que la guerra podría tener "graves consecuencias" para la economía mundial.

Biden ha asegurado que Estados Unidos y sus aliados están trabajando para "aislar" a Rusia de la economía mundial y ha advertido de que las sanciones económicas "seguirán aumentando" si Rusia no detiene su agresión. "Estamos decididos a hacer que Putin pague el precio", ha dicho el presidente estadounidense.

La guerra en Ucrania ha provocado un aumento de la tensión entre Rusia y Occidente y ha generado una gran preocupación por la seguridad en Europa. La OTAN ha reforzado su presencia militar en el este de Europa y ha advertido de que cualquier ataque a un país miembro de la Alianza será considerado un ataque a todos.

El presidente de Estados Unidos, Joe Biden, ha anunciado este jueves un nuevo paquete de ayuda militar a Ucrania por valor de 800 millones de dólares, que incluirá por primera vez el envío de artillería pesada, en un momento clave de la guerra en el este de Europa.

El anuncio se produce después de que Rusia haya advertido de que considerará objetivos militares los convoyes de la OTAN que transporten armas a Ucrania. El portavoz del Pentágono, John Kirby, ha asegurado que Estados Unidos "no se dejará intimidar" por las amenazas rusas.

El nuevo paquete de ayuda militar incluye 18 obuses de 155 milímetros, 40.000 proyectiles de artillería, 200 vehículos blindados de transporte de personal, 11 helicópteros Mi-17, 300 drones Switchblade, 500 misiles Javelin, equipos de visión nocturna y equipos de protección química, biológica, radiológica y nuclear.

Biden ha asegurado que el envío de artillería pesada es "absolutamente necesario" para que Ucrania pueda defenderse de la "brutal" invasión rusa. "Estamos enviando las armas y el equipo que Ucrania necesita para luchar en esta batalla", ha dicho el presidente estadounidense.

El presidente ucraniano, Volodímir Zelenski, ha agradecido a Biden la ayuda militar y ha asegurado que "cada dólar cuenta" para la defensa de su país. "Estamos agradecidos por el apoyo de Estados Unidos y de nuestros aliados", ha dicho Zelenski.

El nuevo paquete de ayuda militar eleva a más de 3.200 millones de dólares la asistencia de seguridad que Estados Unidos ha proporcionado a Ucrania desde el inicio de la invasión rusa el pasado 24 de febrero.

La guerra en Ucrania ha provocado la huida de más de 4,7 millones de personas, según la ONU, y ha causado miles de muertos y heridos. La Unión Europea y Estados Unidos han impuesto duras sanciones económicas a Rusia para intentar frenar la invasión.

El conflicto se ha recrudecido en las últimas semanas en el este de Ucrania, donde Rusia ha concentrado sus fuerzas para intentar tomar el control de la región del Donbás. El Pentágono ha advertido de que la guerra podría prolongarse "durante mucho tiempo".

Biden ha asegurado que Estados Unidos seguirá apoyando a Ucrania "todo el tiempo que sea necesario" y ha advertido de que Rusia "pagará un alto precio" por su agresión. "No nos quedaremos de brazos cruzados mientras Rusia continúa su brutal ataque a Ucrania", ha dicho el presidente estadounidense.

El anuncio de Biden se produce en un momento en que la OTAN ha reforzado su presencia militar en el este de Europa para intentar disuadir a Rusia de nuevas agresiones. La Alianza Atlántica ha desplegado miles de tropas adicionales en países como Polonia, Rumanía y Bulgaria.

El secretario general de la OTAN, Jens Stoltenberg, ha asegurado que la Alianza está "unida y decidida" a defender a sus aliados y ha advertido de que Rusia "no debe subestimar" la capacidad de respuesta de la OTAN. "Estamos listos para defender cada centímetro del territorio de la OTAN", ha dicho Stoltenberg.

La guerra en Ucrania ha provocado una crisis humanitaria sin precedentes en Europa y ha generado una gran preocupación en la comunidad internacional. La ONU ha pedido un alto el fuego inmediato y ha instado a Rusia a retirar sus tropas de Ucrania.

El presidente de Rusia, Vladímir Putin, ha asegurado que la "operación militar especial" en Ucrania tiene como objetivo "desmilitarizar y desnazificar" el país y ha advertido de que cualquier intento de injerencia externa tendrá "consecuencias sin precedentes".

La comunidad internacional ha condenado la invasión rusa de Ucrania y ha exigido a Rusia que respete la soberanía y la integridad territorial de Ucrania. La Corte Internacional de Justicia ha ordenado a Rusia que detenga inmediatamente sus operaciones militares en Ucrania.

El conflicto en Ucrania ha provocado un aumento de los precios de la energía y de los alimentos en todo el mundo y ha generado una gran incertidumbre económica. El Fondo Monetario Internacional ha advertido de que la guerra podría tener "graves consecuencias" para la economía mundial.

Biden ha asegurado que Estados Unidos y sus aliados están trabajando para "aislar" a Rusia de la economía mundial y ha advertido de que las sanciones económicas "seguirán aumentando" si Rusia no detiene su agresión. "Estamos decididos a hacer que Putin pague el precio", ha dicho el presidente estadounidense.

La guerra en Ucrania ha provocado un aumento de la tensión entre Rusia y Occidente y ha generado una gran preocupación por la seguridad en Europa. La OTAN ha reforzado su presencia militar en el este de Europa y ha advertido de que cualquier ataque a un país miembro de la Alianza será considerado un ataque a todos.

and few creative things, unfortunately, which is the future of festivals. Now you find many festivals in a country and all promoters want the same artists who, for their part, have not billed after two years of pandemic and this year they are rubbing their hands and go with whoever pays the most. In the end, it has become an auction. Nowadays artists have raised the prices for promotersfeesbetween 25% and 35% in six months and those of thetop, the 15 or 20 most requested, have directly doubled their cachet. At El Row we have always been fair with artists, neither below nor above, because if you want to work with El Row it has to be at a fair price, in exchange for having continuity with us. We do not enter into the game of the highest bidder.--- How does El Row see itself in five years?I see him doing lessshowsand bigger, more special and creative and with a lot of effort and work behind them; working on the shows with time and dedication. The brand has grown thanks to the work of the entire team. What we do is very complicated and it will be more so with the incorporation of culture and artists, the organization, the celebration, the transfers, the staff ---which must be paid well to retain them---, everything will be more complex. It will be doing less but better.