Daniel Martínez has a great career linked to marketing, digital transformation, and business management. He has extensive experience in the mass consumption and retail sector, where he has developed his career in companies such as Caprabo and the CCA Andorra Group. For the last six years, he has been part of the MoraBanc group team and has led areas of strategy and commercial development.
Now, his professional career takes another step with a new challenge: to assume the general management of Casa Vicens, the first house designed by Antoni Gaudí in the Gràcia neighborhood and a UNESCO World Heritage site.
Martínez will officially take over from Emili Masferrer starting January 1, 2027, and will aim to strengthen the brand's projection to continue guaranteeing an excellent visitor experience in this building. Until then, he will work hand in hand with Masferrer in a transition process that will last throughout the year.