Cooltra's sharing and renting motorcycles and bicycles led the group to invoice a total of 45 million euros in 2023. Last year's activity generated an EBITDA of seven million for the company, 35% more than the previous year. This growth was driven by its sharing service, with a presence in Spain, Italy, Portugal, and France. With a fleet of more than 14,000 vehicles, the turnover of this business area climbed last year from 26 to 31 million euros. This figure represented a 19% increase for the company, which was the first to offer the motosharing service in Europe.
Created in 2006 in Barcelona with a single office with 50 motorcycles, the group now leads the motosharing service in Spain and Italy, where it closed the last fiscal year with a market share of more than 40% and 70%, respectively. This growth was also boosted by its arrival in two new cities: Turin and Seville, which join the list of a total of nine cities where the company offers this shared motorcycle service. After Cooltra's landing, Turin has become the second city, after Barcelona, to have a bikesharing service with 200 shared electric bicycles.
The B2C business area is not the only one within Cooltra's growth strategy, which also includes its B2B line in Spain and the rest of Europe, with which it invoiced 14 million. Through this, it offers vehicles to companies, public administrations, and police forces, including the Mossos d'Esquadra. In this area, the group delivered nearly 1,600 vehicles to 361 clients in 2023. This business area, present in more than 50 cities in seven European countries, has a fleet of 7,000 vehicles. In addition, the company has launched a new division of shared public bicycles for city councils as a novelty for 2023.
The group's growth reflects its "effort to respond to more than 2 million users in Europe and more than 1,000 companies and public administrations on their path towards sustainable mobility," according to Cooltra founder, Timo Buetefisch. The company's CEO, whose workforce numbers 400 employees, highlighted that the group closed a 22 million financing operation in 2023 to boost its international growth. Of this, 18 came from a syndicated loan between various banking entities, which Buetefisch interprets as "an endorsement of a model that is committed to the decarbonization of European cities through emission-free mobility."