The Coffeecard platform was born to leave behind the cardboard cards that some coffee shops give to reward their customers' loyalty. First, by preventing them from losing them or getting damaged in their wallet. But also, improving the user experience, making them discover the different establishments of this type in Barcelona through the Coffeecard mobile application and offering them discounts and promotions if they pay through the virtual card in the app.
The application also wants to help digitize this sector, one of the most affected by the pandemic, by providing it with a tool that allows it to reach more customers, communicate with them, and understand their consumption habits. Coffeecard was launched at the end of May in the Catalan capital and already has a hundred independent coffee shops, such as Nomad, GoodNews, Dalston, and Satan's. In these first months, it has managed to generate about 10,000 euros.
Coffeecard offers its platform without costs or minimum billing to coffee shops that want to join. It only asks them to give it two coffees when they sell ten through its application. These two coffees are given to the app users and are intended for the gift cards that it will begin to market with companies, which can offer them to their employees.
To create Coffeecard, its founder, Jean-Paul Devai, has leveraged his experience at the French check and gift card company Stimula, which was bought by Edenred, the inventor of Ticket Restaurant. Devai's intention is for Coffeecard to become a tool available to companies to reward their employees and strengthen relationships among them.
To exploit this avenue, the platform must expand to more cities in Spain. The company plans to reach Valencia starting in September and Madrid in October. It also expects to be present in Zaragoza, Seville, or Bilbao. A second phase will include smaller cities and its international expansion, first in Portugal and then in France.
With an initial investment of 500,000 euros, the digital guide for independent coffee shops conceived by Devai estimates that it will reach a turnover of one million euros in 2021. The expansion to other Spanish cities will mean doubling the workforce this year, which currently consists of about ten employees.