The new platform BCNMarket, an online store for all establishments in Barcelona, has made available to citizens the consumption bonuses, vouchers of 20 euros, to incentivize local and in-person consumption of products, services, and restaurants until the end of 2021.
Consumers, who can request the bonuses starting this Monday, October 18, and which will be valid until December 31, 2021, will be able to use the vouchers at establishments that have joined the campaign through the aforementioned platform and when exchanging them will only pay 10 euros because the remaining 10 euros will be contributed by the Barcelona City Council.
This initiative is the result of the collaboration between the Barcelona City Council and Barnacom (the entity that groups the commercial axes of the city, brought together in Barcelona Comercio and Barcelona Abierta) within the municipal plan for the reactivation of commerce and also has the support of Comertia, Pimec, Foment del Treball, the Gremi de Restauració, Agrupament de Botiguers i Comerciants de Catalunya and the Gremi d'Hotels de Barcelona.
Consumers can only hold three unredeemed bonuses and can only acquire new ones once they have redeemed the previous ones or these have expired. The voucher expires if, once downloaded, no purchase is made within the following 15 days and only one can be used for each product purchased.
The Barcelona City Council has allocated a budget of just over three million euros within the framework of the budgetary agreement between Barcelona en Comú and ERC.
The purpose of merchants and the city council to accelerate local consumption has also resulted in the launch this October of the aforementioned online store BCNMarket, with the aim of advancing the digitalization of the city's establishments and being able to compete with large online commerce platforms.
More than 2,500 establishments have already joined this digital tool, technically developed by Tiendeo and Manzaning. Merchants who join can do so in two ways: for free or by paying a monthly fee of eight euros plus VAT. The paid registration option offers online sales functionality, home delivery, personalized technical support to help manage their space on the page, and content maintenance.