The Relevé position in ballet requires concentration, strength, balance, and endurance. To rise to relevé is to lift the feet and support oneself on the metatarsals, with the head held high, shoulders down, back straight, gaze proud, face serene, strong abdominals, and legs very stretched and tense. When we see a dancer in relevé, she is in absolute control, giving the sensation that she floats, that she weighs nothing, that at any moment she can fly. From the relevé, you dominate the world. You are not on tiptoes because you don't see what's beyond; you are in relevé because you rise to dominate, to be seen, to begin some movement that will make us enjoy the dance.
Barcelona has the legacy and the pulse that make it a LovemarkBarcelona is that relevé, that ballerina who has prepared herself, has become aware of where she is and decides to raise her gaze to see the horizon and begin a new step.A displacement. Barcelona has the preparation, the resilience, the characteristics, the experience, the failures and successes, the history, the culture, the art, the gastronomy, the entrepreneurs. Barcelona has the commitment, the activism, the generosity. Barcelona has the sea and the mountains, it has the sun and the beach, Barcelona has rumba and the Liceu. Barcelona has laughter and firmness. Barcelona has tradition and values, it has desire and investors. Barcelona has graffiti and museums. Barcelona has names and surnames. Barcelona has a unique mix of ingredients that make it desirable to live, to study, to create, to start and to project. Barcelona has the legacy and the pulse that make it aLovemark.
That relevé that positions us, elevates us, and alerts us to a new step, also has a point of risk. In that thousandth of a second that you decide to lift one of your two feet to do the pirouette, you can lose concentration, lose firmness, and fall. Barcelona is at that alert point, it is very prepared for the relevé; in fact, it lives in constant relevé, but if we don't take care of the alliances we make with other institutions, if we are not jealous of our positioning to say no to certain investments, if we don't take care of the emblematic lifelong businesses that disappear and are replaced by expensive, soulless cafes, if we don't promote the experiences that make us unique and desirable, it will never do that pirouette. And that relevé will lose strength, because everything that sustains it will be replaced by franchises, by proposals without heart, without impact or purpose.
You only reach the relevé with determinationThat muscular, worked, and prepared dancer wants to get on therelevé, see the horizon and, with all their baggage, start the dance and waltz through cities with values, with activism, with accessibility, with sustainability, with masculine and feminine energy, with diversity and with inclusion. With creativity and innovation, with care and with opportunities.To live in relevé you have to train every day and take risks every day without falling into the temptations of effortless results or of pleasing everyone. Torelevéone only gets there with determination.