Christmas has once again transformed CASA SEAT into a space of imagination, creativity, and shared experiences. From November 22 to January 5, the Magic Days by Rocambolesc are in operation with an edition that goes a step further and is presented as an immersive and interactive experience, designed to live the magic with all senses. A train station as the starting point of a Christmas fantasy journey that transports the public to a sweet universe thanks to Jordi Roca and his Rocambolesc brand, re-editing last year's collaboration with the initiative.
For 45 days, the rooms and spaces of CASA SEAT become places of magic, such as the Elf Forest, the Magical North Pole, and the Magical Workshops Portal, and are positioned as a new Christmas phenomenon in the city of Barcelona: more than 300,000 people have enjoyed previous experiences and, this year, it seems that all forecasts will be exceeded.
There are still weeks ahead ---those that coincide with school holidays---, but the first weeks of operation already show a resounding success for CASA SEAT's proposal: in the first six days, the Magic Days by Rocambolesc received more than 30,000 visitors and 160,000 registrations were recorded —with virtual queues that reached over 7,000 people—.
A Christmas to touch, hear, and taste
"This year is special. We have listened and learned from themore than 300,000 people who have enjoyed previous editions. That's why, this time, children can immerse themselves in magic: touch it, hear it, feel it, and even taste it," explainsCristina Vall-Llosada, director of CASA SEAT. This more experiential approach is evident from the very first moment: a reviewer welcomes visitors before taking them up to a four-meter train car, where surround sound and immersive screens mark the beginning of the journey. From there, the tour unfolds like a living story, full of animated characters, interactions, and surprises.The creativity and sweetness of Rocambolesc underpin much of the experience. "We wanted to bring the creative and imaginative universe of Rocambolesc to this magical world," says Jordi Roca. "We have worked to create a universe different from last year's, designed to surprise both children and adults."
This idea materializes in spaces such as the Enchanted Hat, which assigns each child to a magical house—blueberry, coconut, or tangerine—and culminates with a personalized treat, as well as in the Cookie Workshop by Rocambolesc, where more than 30,000 boys and girls can decorate their own gingerbread cookie throughout the weeks of activity.
The gastronomic offer is completed with a Christmas pop-up store, which includes panettones, advent calendars, and iconic brand products, and with special proposals in the CASA SEAT cafeteria.
From the city center to the Jardinets de Gràcia
For the first time, Magic Days cross the walls of CASA SEAT and extend into the public space. In collaboration with the Associació Passeig de Gràcia, the Jardinets de Gràcia host a 12-meter tree, crowned with a 2.5-meter replica of the Sagrada Familia star, welcoming the Gaudí Year.
Inside, a natural tree of more than four meters dialogues with this outdoor display, while the CASA SEAT facade becomes, once again, the largest advent calendar in the city, designed by urban artist TVBoy, which daily reveals a visual tribute to Barcelona and its traditions.
[video width="1080" height="1920" mp4="https://www.thenewbarcelonapost.com/wp-content/uploads/2025/12/2025_11_23-CS_Reel_Recap_Inauguracio_MAGIC_DAYS_V2.mp4"][/video]The Magical North Pole and the most anticipated moment
The tour continues in the Magic North Pole, with snow landscapes, aurora borealis and spaces such as the Polar Camp, where children write their letter to Santa Claus and the Three Wise Men. The highlight is Santa Claus's House, one of the most emotional spaces of the experience, where Santa Claus receives families until December 24. From December 27, one of the Three Wise Men takes over.
In this same area, Santa's Garage combines the Christmas spirit with exclusive commercial proposals, while a CUPRA Terramar fully decorated with caterpillar-type snow wheels has become one of the most sought-after photographic spots.