The pitch at the Ciutat Esportiva Joan Gamper is the setting for the new Free Damm campaign, featuring five championship protagonists: Ona Batlle, Aitana Bonmatí, Cata Coll, Patri Guijarro, and Fridolina Rolfö. After a successful season, it's time for a break for the five Barça players, who enjoy their relaxation time on the pitch by drinking Free Damm.
"Just recently we were lifting the last cup on the field," begins Bonmatí, author of one of the two goals that earned Barça the Champions League victory a few days earlier. "You mean the penultimate," replies Ona Batlle, raising a Free Damm, Damm's 0.0, sponsor of the blaugrana club.
The campaign, which can be seen on television, digital media, and social networks, bears the signature of the creative agency The Cyranos and Marc Caballero as director. With La Penúltima, the five players take over from actors Julio Manrique and Pere Arquillué, who were the visible faces of the previous campaign, Groenlandia.
Damm has been collaborating with FC Barcelona for 25 years on joint actions, such as this campaign that highlights its Free Damm. Along with Free Damm Limón and Free Damm Tostada, it forms the 0.0 range of the Barcelona group, which is made with the same ingredients as alcoholic beer. The alcohol is removed with a vacuum distillation technique, after which "all the aromas and even more flavor" are recovered, as Cata Coll defends in La Penúltima.