Every Spanish printed newspaper continues to lose readers every year. Since there was a record percentage of readers of 42.1% in 2008 (among people over 14), the Spanish press has been losing importance in the daily life of the Spanish population.
In the last nine years, the percentage of people who read printed newspapers has dropped to 24.3%, thus losing almost 18% of readers according to data offered by the AIMC (the Spanish Association for Media Research).
As the following graph shows, based on the data included in the study “General Framework of the Media in Spain 2018”, recently published by the AIMC, the Spanish daily press has been reporting less than 30% market penetration for the last four years. Since the 80s, the percentage of newspaper readers had always been over 30%, and even exceeded 40% between 2004 and 2008.
Another fact that certifies that printed newspapers have a decreasing presence in the daily life of Spanish people is the average reading time, which has practically been reduced by half in the last nine years.
In 2008, Spanish newspaper readers devoted an average of 17.7 minutes to reading the press. Last year, that time had been reduced to 9 minutes, as the following graph shows, also based on data contained in AIMC’s report.